Run, don’t walk, beauty lovers! After beauty haven Sephora first launched in the UK earlier this year, it’s been announced that a second store will be following suit on our home turf. Following the store’s first UK opening in March 2023 at Westfield London, the cult beauty retailer will soon be opening their doors at Westfield Stratford City on 15 November.
And it’s bringing a whole host of brands to your fingertips. Take, for example, Haus Labs by Lady Gaga. The brand launched in 2019 and was given a relaunch last summer, with a new retail partner in Sephora. It celebrates the power of makeup and self-expression, something that Lady Gaga herself knows a thing or two about. The multihyphenate is the queen of reinvention, and credits the beauty realm with helping her creatively. “When I discovered makeup, I realised that I could create any person that I wanted to be at any given moment,” she told POPSUGAR last year. Now, British shoppers can finally get their hands on the pHD Hybrid Lip Oil, the Power Sculpt Velvet Bronzer, and all 52 shades of that viral Tricolne Skintech Foundation.
The launch of Sephora UK has also brought with it the release of other viral favourites, including Tarte Cosmetics, One Size, and Makeup by Mario (yes, the man behind Kim Kardashian‘s iconic looks), alongside those labels we already love like Fenty Beauty and Pat McGrath Labs. Plus, of course, the Sephora Collection, including that coveted beauty Advent calendar.
As we geat up for two bricks-and-mortar stores, those iconic monochromatic stripes have certainly been packing a punch. The Westfield London store is centred around a grand beauty hub, which offers special treatments, bottle engraving, and a chance to try out the products, the 6000 square foot store houses a whopping 135 brands. Specially curated stands help you to shop with ease, spotlighting the products that are going viral on social media, the labels set to be the next big thing, and those that are already household names.
“We know that London’s youthful and inventive vibe is one of the best places in the world for us to introduce some of the innovations that will make the Sephora experience even more extraordinary in the future,” said Sylvie Moreau, President of Sephora Europe. The French brand has been a beacon of beauty prestige for 50 years, offering a paradise of cosmetics overseas. It did launch in the UK back in 2000, but disappeared five years later. Here’s hoping this time around it stays for good, with even more stores in the future.
Read our editor’s picks on what Sephora products you should buy and block out 15 November in your diaries for a much-deserved shopping spree.
